Amp Up Your Online Business

We know your New Year’s resolution is to kick your business into high gear (forget the diet; this is so much more fun)!  Lucky for you, we have five great tips to amp up your online gig.

Go mobile.

Is your website mobile ready?

If you host on Word Press, you can install a plug-in that will convert your site to mobile view. Or, use a mobile-ready web host like Mobeezo. You can even make your site tablet-friendly in just minutes with Onswipe.

Mobile technology is so 2112, so jump on board now.

Get social.

Let’s talk!  Connect with customers by creating a conversation-worthy atmosphere on social media.

Create a Facebook fan page, chat on Twitter and post pretty things on Pinterest. Update your social sites with fun, engaging conversation. Don’t spam. Or people will not “like” you. And we don’t want that to happen.

Clean House.

There’s nothing we hate more than a messy, unorganized website. Your website has to be easy-to-use, super functional and attractive.

Tidy up your site by creating easy navigation, writing informative, killer product descriptions (or “explanatory” videos) and having well-written policies and clear product photos. It takes some time but the results are so worth it!

Be Available.

Offer customer service via social media. Encourage customers to ask questions or leave comments on your Twitter or Facebook and respond ASAP. This speeds up customer service and makes customers very, very happy.

Don’t have time for 24 hour customer service? Assistly to the rescue.

Ready. Set. Crunch!

Google analytics is a sure-fire way to keep track of all the traffic going through your website. It tracks keywords, bounce rate, daily traffic stats and so much more.

Use it to crunch your stats so you can see what’s working and what’s not. Adjust accordingly.

NEXT STEP: Tell us which one of these things will make the biggest difference in your online business.

{Top Photo Credit}


Heather Allard

Heather Allard is a mom of three kids + one big rescue dog. She's a wellness buff, an essential oil educator with dōTERRA, and a self-professed “entrepreneur to the core”.

Latest posts by Heather Allard (see all)




  1. Bill Ross

    Overall great article Heather. I am sad to see that SEO didn’t make this list as it’s the best converting media for most B2B and B2C sites based on the study below.


    “But I do want to improve my visibility on LinkedIn and Social Media Examiner since I think that my potential clients hang around there”.

    That is a great strategy and very forward thinking. Most people look at social media and immediately think of Facebook or Twitter. One of the biggest mistakes businesses make is not knowing where their potential clients and best communities are online; Facebook and Twitter are not for every business.

    PS: Heater if you need anyone to write a bog post around SEO for small business let me know 😉

  2. Nica Mandigma

    My plans for 2012 include (1) making my site mobile friendly, (2) tweaking the design of my virtual assistant blog to make it eye-friendly, (3) and growing my monthly average traffic to 5000. I really consider myself “social” since I have an active Faceboook page. But I do want to improve my visibility on LinkedIn and Social Media Examiner since I think that my potential clients hang around there.

  3. hena tayeb

    I currently have a flash based website which is not mobile or tablet friendly. And though I have a mobile site it contains only basic information and you can not make a purchase on it. So my goal fir this year is to switch to a non flash based website that is phone and tablet friendly. Now looking for options on where to do it?

  4. Lisa Cash Hanson

    I’m switching from Blogger to wordpress and that will be a wonderful thing 🙂 Change is great in 2012

  5. Rachel @ Shepherd's Daughter

    oh my, thank you! You are getting me excited to accomplish my New Year’s Resolution! ;D

    I think I missed a thing or two from this post, so this was definitely a help. <3

  6. Bola

    Thanks for this informative post. I plan on tackling product descriptions this year. With the panda update, it has become all the more important. Will give Assistly a look as well.

  7. Prerna

    For me, it would be Google Analytics. I really have to learn how to explore its full potential and not just track traffic. Thanks for this Heather!


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