LinkedIn connects businesses, entrepreneurs and professionals from all genres, and all phases of business operation. If you’re looking to sell more or make some vital B2B connections, hop over to LinkedIn and sign up. Then, get cracking on finding a few groups to join. Groups are vital little plots of like-minded business people, just waiting to be awesome resources for you.
Find Relevant Groups
LinkedIn allows you to join up to 50 groups, so you’re pretty sure to find a few that fit well. For instance, if you sell baby products at wholesale, search for children’s retailers. Or, if you’re in the wedding business, search for wedding planners. Once you’re in a group or two, take the time to read posts and get a general feel for the group. If it seems too “spammy” or just feels wrong, move on and find another group that fits better. Remember, your goal is to make marketable connections with people in your groups, so you have to feel comfortable there.
The value you bring to a LinkedIn group is what helps boost your connections and trust-ability. The same social media rules apply here as everywhere else: Don’t spam, and share relevant, helpful things. Read others’ posts and provide helpful responses when you can. Add links to resources that may benefit the group as a whole.
Each group has its own policy on what constitutes spam. Read it so you know when it’s OK to post links for your own biz.
Once you’re comfortable with your groups, use them to network and do some research. Have a new product to share? Post about it and ask for critique. Looking for a supplier or merchant? Ask for recommendations. Your groups have just become a virtually unlimited resource, so don’t be afraid to start talking.
What LinkedIn groups have you joined?