After I’d spent yet another hour of precious work time trying to design an email sign up form that looked presentable when I vowed, “Never again!”
As mogul moms, time is our most precious commodity. Even more precious than money.
Our time comes at a premium, and spending that time struggling with tasks that aren’t our core competencies or those that suck away at our energy without really building our business only leads to overwhelm and exhaustion.
After my two-hour stint as a form designer, I needed an hour away from the laptop.
Could I afford it? Not really.
What I could afford is outsourcing my design and maintenance jobs to someone who specializes in them. Someone who’ll actually enjoy doing these jobs because they are her ‘business’.
Yes, outsourcing is often the answer to overwhelm.
Here are 5 reasons why mom entrepreneurs needs to consider outsourcing some aspects of their businesses, especially as summer approaches and family time takes precedence over business:
1. Boost Efficiency
Outsourcing jobs that are not your strengths or core competencies can help you focus on the jobs that do matter.
For instance, web design is NOT my strength. By hiring someone else do it for me, I have the time to focus on creating content, managing social media accounts and pitching new business.
2. Build your Business
That’s right. When you free up your time, you can actually focus on building your business.
You have the time you need to set up new projects, follow leads, launch products or services and basically, take your business to the next level. All in the time you have.
3. Increase Flexibility
Part of the reason we moms become entrepreneurs is because we crave the flexibility having your own gig offers. But somewhere down the road, that flexibility becomes a fantasy as we get caught up in juggling the many responsibilities a business brings with it.
Outsourcing brings back the flexibility in your life as an entrepreneur. If you outsource your blogging needs, for example, you don’t have to worry about finding the time to write during a busy holiday season. You can spend the time with your family and let your business blogger do the needful.
4. Grow Your Network
Yes, outsourcing is a great way to grow your network. You hire someone to do your web design or accounting for you and they’re bound to think of you when they need someone in your niche.
It’s happened to me many times over. Outsourcing is a great way to support another entrepreneur while freeing up your time and growing your professional network as well.
5. Bring Back the Joy
Most importantly, outsourcing is a great way to infuse your day as a business owner with a lot more joy and a lot less grief.
You wouldn’t dread tax time because you know your bookkeeper is taking care of those for you. You wouldn’t feel bad about ignoring your business social media accounts when you leave on a month-long vacation because you know your social media manager is leveraging them fully for you.
Outsourcing is a great way to bring back the joy in what we do as moms and entrepreneurs!
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