5 Easy Ways to Create Your Own E-Product

When I was a little girl, I loved to write.

In fact, I vividly remember dreaming of being the youngest-ever published author. Alas, at the age of 36, this is a dream I’ve had to let go of.

As far back as I can remember, I’ve loved compiling information, researching facts, and making difficult information accessible and understandable.

It’s like I have this innate desire to take every single factoid I learn, package it in a nice little easy-to-understand bundle, and disseminate it to anyone and everyone who is even remotely interested in listening.

So it’s no surprise that I’ve authored and marketed several e-products over the past four years. What’s better than a captive audience who actually buys what you write!

I know for many business owners, the idea of creating an e-product from scratch feels overwhelming and completely time-consuming, but it really doesn’t have to be.

Here are five easy ideas to get you started on creating your very own e-product! 

1.  A How-To Guide to Career Success

Whatever your profession, if you’ve achieved some level of success, ask yourself, “What steps did I take to get where I am today?”. You better believe there are other entrepreneurs out there who would LOVE to know how you achieved your success.

Try writing out a step-by-step list of exactly what you did, from the inception of your business idea to where you are today.

Compile this info into an ebook called, “A Social Media Maven’s Step-by-Step Guide to Career Success”. (Of course if you’re in another profession, you may want to consider changing the name).

2. Ride the Coat-Tails of Your Niche’s Gurus

There, I said it. And, I’ve done it.

If you feel like you haven’t yet achieved a level of success whereby others will want to learn from you, all is not lost.

Ask experts in your field for interviews. Doing a Q & A by email is quick and easy, and saves you from transcribing hours of phone calls (lesson learned the hard way).

If you’re looking for inspiration as to how to structure the interview, simply write out 10-12 hot topics in your niche, and form hypothetical questions centered around those topics.

3. Video Tutorials

If you’re good on camera, consider putting together a series of video tutorials. This is something I’ve never been brave enough to do, but many others have done this successfully.

I can’t really think of a niche that wouldn’t lend itself to a solid series of tutorials: Web design, SEO, writing, fashion design, law, mechanics, cooking, you name it. I guarantee you there’s something you’re good at that plenty of people would like to learn.

4. Resource Guide

If you’ve been in your profession for a while, chances are you have some ‘in’s’ newbies would love to have access to.

Make lists of all the resources you’ve found valuable in building your business: Blogs, articles, mentors, books, products, training programs, vendors, media contacts.

If you’ve learned some trade secrets you don’t mind sharing, throw a few of those in as well.

5. Forms and Templates

No matter what your business, you’ve likely had to put together forms, templates, or letters for your own business use.

You’ve invested time and energy (not to mention your expertise) to produce these, so why let them sit idly by when others could be benefiting from them?

Even email templates from successful campaigns are worth considering. They may not seem all that valuable to you, but to someone just starting out, having access to tried and true templates can be invaluable.

These 5 ideas work regardless of whether your plan is to sell your e-product, or to use it as an opt-in incentive. The amount of time and energy you invest may differ of course, depending on the purpose of the product, and on the return you’re hoping for.

I hope these ideas have shown you that anyone can create an e-product, and that you don’t have to be an expert in your field to do so.

Have you created an eproduct? Leave me a link to it in the comments below!

About the author:

Holly Klaassen is a freelance web-writer, certified search engine marketer, and editor at The Fussy Baby Site, a resource site for parents of fussy, colicky and high need babies and toddlers.

{Top photo credit}

Holly Klassen

Holly Klaassen is a freelance web-writer, certified search engine marketer, and editor at The Fussy Baby Site, a resource site for parents of fussy, colicky and high need babies and toddlers.

Latest posts by Holly Klassen (see all)




  1. Jordan Chambers

    I am Loving this article, I keep coming back to it to reline my focus, I get far to carried away with ideas!
    I have just launched my new blog as a creative, stay at home mum. PolishedPurposefulandPretty.com and wanted ideas on how to build my list of followers, came across this article and am now working on an e-product to use as an opt-in bribe!

  2. Maj wismann

    This is so great. I love this article, it just gave me the push and courage to create an ebbok about the succes I have in my niche. I have never thought that I could just do it like that. So yes, this IS easy. Thanks 🙂

  3. Chris bernasconi

    This is just awesome info…I’m going to write an ebook on how to become a successful photographer….such a simple idea….now I need some advice on pricing my ebook…thanks again….I’m off to get started!!!

    • Heather Allard

      Glad you liked it, Christine! Holly’s ideas were so simple and awesome at the same time. 🙂

  4. Tabitha

    I just re-re-re-launched my business (I am passionate about a lot of things!): now I’m ‘only’ doing two things: writing and beauty consulting. They are my two areas of passion and expertise but sometimes it’s hard to know WHAT people want and need–and I LOVE your ideas! They really helped me zone in on some “next steps” I’ve been wanting to do. GREAT tips–thank you!!!! 🙂

    • Heather Allard

      Glad you enjoyed Holly’s tips, Tabitha! 🙂 Congrats on your re-re-relaunch. Lol.

  5. Francine Grimard

    Thank you very much.
    Painters, writers, creators put the energy of love in their work.

  6. Anne

    Holly – these are really great tips that made me rethink something I’ve been putting off putting together! Love how simple it can be to create a product!

    • Heather Allard

      Exactly what I was thinking, Anne – SO simple. 🙂

  7. Mom @ Cube2Farm

    Beautiful and affirming post! Thank you! Unbeknownst to me, I used many of these premises this past month as I compiled a Survival manual for moms who choose to leave their careers and stay-at-home full time. Would love to hear what you think! Thanks again!


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