How to Be Happy, Productive, and Profitable in 4 Easy Steps

We all want to be happy. And productive. And profitable.
But that can be difficult while building and bootstrapping a small business and trying to live your life.
Here are four steps to help you be happy, productive and highly profitable on your entrepreneurial journey:

1.  Focus on the right things

You will spend your time and money on something. Make them the right things.
Create an action plan for the week and choose the things that will bring the best results in the shortest amount of time.
How do you do that? Calculate the ROI (return on investment) before spending a single minute of your valuable time, energy, and money on anything.

2. Manage your time

Every day, before you close up shop, choose three priority items that you commit to completing the next day.
Again, select the items that will have the biggest impact on your business – the ones that will move you toward meeting your goals the fastest. It’s easy to get bogged down in minutia that makes very little impact.
By choosing just three priorities for the day, you’re more likely to actually get them done. And just imagine what you’d accomplish in the next year if you completed three priority tasks every day, five days a week.

3. Have a marketing plan

Instead of trying different marketing strategies in a willy-nilly fashion, create a clear marketing plan and follow it. 
Success is about doing the RIGHT things over and over – not chasing the next big idea. Create a plan, follow your plan, track your efforts, and then correct course as needed.

4. Keep calm and carry on

This phrase originates from World War II when the British government used it to raise morale in citizens. It applies to us, too.  
One of the most important things (maybe the most important thing) we can do to be successful is to carry on.
So, when things get crazy or you feel like giving up…
Take five deep breaths. Spend a minute in meditation. Close your eyes and clear your mind. Laugh!
Water your plants. Do twenty jumping jacks. Sing out loud. Express gratitude.
Just keep calm and carry on. 🙂


Heidi DeCoux

Heidi DeCoux provides small business owners with the tools and assistance they need to be productive, organized and profitable while pursuing their passions.

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  1. Elizabeth Barone

    Okay, I don’t even have kids and I’m loving what I’ve read here so far! I do plan on having kids in the future, though, so don’t boot me out! 😉 I’m always wondering how I’ll balance my business — writing fiction — with having a family.

    I love the idea of creating tomorrow’s To Do list at the end of the day. I’ve gotten in the habit of creating a To Do list for the week and it often leaves me feeling overwhelmed. I think jotting down three things for the next day will help me be much more productive without getting bogged down in everything.

    • Heather Allard

      No worries, Elizabeth! All are welcome here. 🙂

  2. Annie Tunheim

    I really enjoyed this post, most especially the second point. I am a mother of three young boys and an attorney with a virtual law practice ( The time that I have recently spent setting up a practice management spreadsheet has already been worth it in spades. I am more productive and can provide a better service for clients as a result of my increased organization–which in turn leaves more time to walk along the beach with my family, collecting beach glass and making memories.

    • Heather Allard

      That’s great, Annie! 🙂 Sounds like you’ve got some systems that build your business and free up your family time.

  3. Felicia

    Awesome post!! I just wrote a similar post helping us stay focused on our business during these dreaded summer months. All of these points are so key and right on. But most important is to stay calm. Man if I got carried away with all that goes on between my job, my business, my husband and the kids I would be in a padded room. Great post!!

  4. Sarah

    I LOVE the photo with this article!!


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