9 Steps for Starting a Business Doing What You Know And Love

Three years ago, I thought I had it made. I worked from home as a business coach for entrepreneurs all over the US. When I got pregnant with my son, I got walloped by the reality that I wanted to be home with him full-time. I never knew I wanted that!

I had no idea who I was anymore. I was proud of my identity as a career woman. I had put off having children and assumed I would be the mom I aspired to be, and work at the same time. I was right and wrong.

So I quit my job and stayed home with my son for a year. It was a wonderful experience, and yet, I craved more. I wanted a project that was all my own that would allow me to express other forms of my creativity in addition to mothering my son, so I launched my own boutique consulting firm.

I combined my training as a marriage and family therapist, 15 years as a meditation teacher, and 10 years’ experience as a small business coach and strategist, and decided that I wanted to help other moms to feel empowered and happy.

I now teach other moms how to launch and grow their own businesses so they can be home with their kids full-time, just like me. Most of the moms I meet share that they have a [not-so] secret desire to start a business from home that makes them feel great AND provides them with the flexibility and profits they need. 

When women find out what I do, they lean in closer to me and ask how they can launch their own business as well. Here are my best tips for taking who you are and what you know, and turning that into a business.

Get out a notebook and treat this like a workshop – right now. If you feel some excitement about this topic, listen to that because the energy you need for actually launching your idea is contained in this initial excitement!

Starting a Business Doing What You Know And Love

1. Write Down Every Job You’ve Every Had

Make sure to include everything, whether it’s volunteering, babysitting, being a mom or that dog-walking job you had as a kid. Further expound on each item by writing down all the tasks associated with that job. Finally circle all of your favorite jobs and tasks.

2. Write Down All of Your Education

Focus on what you loved most in school (classes, etc.). Don’t get hung up on whether or not you finished your degree. Remember to think outside the box and include the unconventional and informal aspects of your education (i.e. trainings, workshops, etc.) as well.

3. List Out Your Favorite Hobbies (now & in the recent past)

While your hobbies may not translate directly into a lucrative business venture, you may be able to take aspects of these passions and weave them into your dream business.

4. Write Your “Dream Job” Description

Incorporate the jobs, tasks, educational experiences and hobbies from the lists you’ve just written out, into a position what would encompass EXACTLY what you love.

5. Call Yourself A Consultant In…

Take the dream job you outlined above and call yourself a consultant in that role!

6. Read the Dream Job Description Out Loud

How does it sound? Write in your journal how it would make you feel if you could do the dream job in a flexible way that allowed you as much time with your child(ren) as you desire.

7. Find a Friend or Coach To Act As a Sounding Board

This is often a good time to ask those near to you or whose opinions you respect, whether they can see you in this role, whether it optimizes your strengths and what steps you could take to execute on your plan.

8. Ask Yourself Questions

Even more important than consulting with friends or coaches is consulting with yourself about what you want out of your new business venture. Whatever business you decide to launch, you have some important decisions to make. These questions target your core values, the “why” of you business dream. Ask yourself the following:

  • Why do I want to start a business now?
  • How do I want to feel each day?
  • How much do I want to work each day?
  • How much money do I want/need to earn?

9. Answer the Questions with Care

The answers to the questions above will be very important to your success. Once you have your answers drawn up, it’s time to integrate your answers into the consulting role you’ve dreamt up for yourself. By establishing your business vision around considerations of passion and strength first, you can ensure that the business structure you develop will be true to those values.

What consulting role emerged for you from the above exercise? Tell us in the comments about the business idea you created from what you know and love!


Flesché Hesch

Founder at The Bizy Mom
Flesché is an author, entrepreneur and business coach for Moms. She brings together her training as a marriage & family therapist, serial entrepreneur & 10+ years as a small business coach and strategist to help Moms from business start-up to 6+ figures. Flesché has been featured in fancy places like Entrepreneur, Fortune, Google Campus, Yahoo! and more.




  1. Frances

    Great Article!!! I have always had a dream of opening my own business. I have a ton friends how tell me that I’m very crafty and can something into nothing and make it work. What I would like to know or get some advise on how to start a business with no money at all.

  2. Kat

    This is the perfect post for me to find right now … I’ve been struggling for a little bit lately with my business for a few reasons. The biggest problem I have is that I have created myself a business that I love – one that enables me to do exactly what I want – and recently I have turned into ‘the saboteur’ demanding that I work harder, putting pressure on myself and generally leading me right off track, so that my dream starts to resemble something much more like the ‘you have to work hard to get anywhere in life’ model. Of course, as a result, sales and interest in my books has taken an abrupt down turn 😉

    I’ve been slowly returning to my inner guidance and its request for quiet and deliberate focus on what I actually want my life to look like. And so I found your blog. Thank you – I’m looking forward to exploring more!!

    • Flesche Hesch


      I’m so glad my post resonated with you! I know it is hard to keep that saboteur occupied with mindless tasks while you stay focused on your dreams. It takes practice and accountability.

      If I can do anything to support you, please let me know. http://TheBizyMom.com

  3. Dezerai Seitzer

    “Even more important than consulting with friends or coaches is consulting with yourself about what you want out of your new business venture.”…. Wow! That is powerful! A great thing to do whether you’re just preparing to launch a business or working on growing one. I’m almost a year into my business venture and plan to sit down with pen and paper this week to again ask myself, what do “I” want out of this business venture. Thanks Flesche!

  4. Deborah

    Love this! Enjoying Flesché’s meditation inspiration/challenge and now reading this great post. Beautiful advice and reminders about how we define our own path and success, both personally and professionally, so yes being an amazing mom and entrepreneur are totally an option! 🙂

  5. Andi

    This is a great article with super useful actionable steps. Love this!


Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest