Interview: Gudrun Sjödén + A Giveaway

The Mogul Mom | Interview Series

Every now and then we like to introduce you to an inspiring entrepreneur who turned their passion into a successful business. 
Today we’re talking with Swedish design mogul Gudrun Sjödén. Gudrun Sjödén launched her namesake collection in 1974, and opened her first store in Stockholm, Sweden in 1976. Over the last 40 years she has built an international brand creating clothes for women who are unafraid to stand out in a crowd.
Her fashion label is embodied by color and hand painted patterns using sustainable design, from the materials used to the production process. With sales in excess of $500 million annually, they’ve made quite an impact on the fashion world. Ask her and she’ll tell you that much of her success is due to remaining true to her vision and artistic style.
We recently sat down to talk to her about her business and how she does it all. She generously offered one lucky reader the chance to win a free dress. Details at the bottom of the article.




Interview Question | The Mogul Mom

What prompted you to start this business?


Interview Answer | The Mogul Mom
In the 70’s, when I was working as a freelance designer and stylist, I dreamed about creating a lifestyle collection and presenting it all under one roof. So my husband, Bjorn and I did just that! My idea was brightly colored clothing with amazing patterns using natural fibers – The first shop opened in 1976 and that idea remains in place today 40 years later.


Interview Question | The Mogul Mom

What is the creative process usually like for you?


Interview Answer | The Mogul Mom
I find that I work best on the weekends at my country house. I just sit down and let the watercolors flow!


Interview Question | The Mogul Mom

Can you tell us a bit about the production process from design to final product?


Interview Answer | The Mogul Mom
We have a team of five and meet at least once a week – with 10 deliveries a year, there’s always a lot to do. I have ideas and sketches, which I share with them and they adapt digitally. Once that is done, we decide what material and fabrics to produce the garments in. Our merchandisers offer their opinions and then we begin the production process at our factories. It’s very important to me that we have oversight of how everything is being made.


Interview Question | The Mogul Mom

You launched a powerful/creative women campaign. What qualities in other women inspire you?


Interview Answer | The Mogul Mom
I get most of my inspiration from our customers, and strong women such as Hillary Clinton, Theresa May, Vivienne Westwood, and Patti Smith. The vision behind the campaign is to focus on everyday women, as we like to say the “more colorful women in the world,” meaning innovative, creative, socially conscious, etc., the better. Women have an astonishing capability to change the world around them, in big and small ways, and we wanted to celebrate that.


Interview Question | The Mogul Mom

The majority of your employees are women. Are there any particular traits that you look for in the women you hire?


Interview Answer | The Mogul Mom
I find that it’s easier for us women to communicate about the brand and products because we’re also using them, but we don’t discriminate; we have men in the company too! First and foremost, I look for passionate people who love our style.


Interview Question | The Mogul Mom

How did being a mom affect your entrepreneur journey?


Interview Answer | The Mogul Mom

Luckily, my husband and I both had very entrepreneurial spirits, which actually made it easier when dealing with our responsibilities as parents. Tobias, our son, has followed in our footsteps and is running his own company.


Interview Question | The Mogul Mom

Any words of advice to our mompreneurs to help them along their own business journey?


Interview Answer | The Mogul Mom
Remember to choose what is right for you and to know your limits. For some, having a perfect home, running a company, and spending time with your children can be too much. Personally, I’ve been okay with not always having a perfect home. The important thing to remember is not to beat yourself up too much, and be nice to yourself!

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Check out some pieces from her latest collection:


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Enter to win this gorgeous lupine dress in eco-cotton.

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Melissa Bolton

Brand Therapist™ + Copywriter at Melissa Bolton
Melissa is a mompreneur and brand therapist™ providing neurobranding and conversion copywriting services to solopreneurs and micro-business owners looking to truly connect with their right people. Leaning on proven psychology principles, she helps clients create a brand presence that's not only explicitly unique, but highly memorable. She offers 25 years of extensive sales and marketing experience through her proprietary brand therapy™ methodologies. You can learn more about her and how she can help you grown your own brand, right here:

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  1. Melissa Bolton

    Hi Lisa, Thanks so much for your kind words. Looking forward to staying in touch as well. Visit at All the best to you!

  2. Lisa Brown

    Hello Melissa!

    I am truly impressed with your whole journey as an (Mompreneur).

    I will be keeping in touch with you.

    Keep up the excellent work!

    Lisa Brown


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