MOGUL MOM SPOTLIGHT- Heather Forrest
WHAT’S YOUR NAME?
TELL US ABOUT YOUR BUSINESS AND WHY YOU STARTED IT?
My ambitious dream of creating my own cosmetic line began shortly after learning about the scary ingredients we are finding in our makeup labeling these days. My curiosity sparked the idea that got me to work. After two years of formulating and testing my own formulations on friends, family, co-workers and market patrons; I have recently launched first e-commerce store -www.JaidenMadison.com. My product has been tested by a handful of celebrities (Peggy Sulahian from RHWOC, Mickie James of WWE, Renee Young also from WWE, and 1990 Playboy Model, now makes artist/photographer/CEO Peggy McIntaggart Seahren) I reached out to all of these wonderful woman on Instagram. And received wonderful reviews and feedback for my lip glosses. And the great reviews just keep rolling in. But I need more! I need to share my glosses with the world! This lip line is my love and passion; which lead me to name the line after my first loves – my children; Jaiden and Madison!
WHAT DO YOU SELL?
Natural lip gloss and lip balm
WHO IS YOUR TARGET AUDIENCE?
Natural cosmetics buyers
WHAT 3 PROFESSIONAL ACCOMPLISHMENTS ARE YOU MOST PROUD OF?
My products have received great reviews from people that don’t know me; so I don’t feel the reviews are bias.
My line has graced the tv screen with the WWE.
My line is natural, because beauty shouldn’t hurt it should compliment!
WHAT MAKES YOUR BUSINESS STORY UNIQUE?
My story began and to this day still is; I started as a single income of a family of four. My husband is building his business, and stays home with our 3 year old daughter. I’m working 40 hours a week as a Human Resources Assistant. But we never let anything break our dreams. We both believe in our dream to make our businesses work. And we never give up