MOGUL MOM SPOTLIGHT- Susan DiGiaimo
WHAT’S YOUR NAME?
TELL US ABOUT YOUR BUSINESS AND WHY YOU STARTED IT?
I worked in the pharmaceutical/biotech industry for over 20 years I am also a health coach and have my own fitness studio. I was tired of doing my CEO’s work so I became a CEO and founded FitForensics. We combine the power of your DNA, your Lifestyle, and your Connections to optimize your health and longevity. We need to be more proactive in our health. I also have autoimmune disease and this is just another weapon in our arsenal to help get a diagnosis.
WHAT DO YOU SELL?
DNA Kits, Digital Coaching app services, coaching
WHO IS YOUR TARGET AUDIENCE?
Individuals niche right now for those who have autoimmune disease, employers (upgrade to current wellness programs), insurance companies ( would love for them to pay for this test or part of it as preventative care), fitness centers, trainers, meal plan companies..get your DNA and get a meal according to your MACRO’s
WHAT 3 PROFESSIONAL ACCOMPLISHMENTS ARE YOU MOST PROUD OF?
Honestly definitely having my own studio but also never looking back to where I am today, every lesson learned every battle fought every failure has made me who I am today
WHAT MAKES YOUR BUSINESS STORY UNIQUE?
You can’t solve a crime without DNA. Your lifestyle is important too, personality, stress, nutrition, exercise, self-confidence, happiness all come into play. Finally, your connections..are you hanging around the right people? Do people support your efforts to get healthier or not? It’s important to find others who share similar interests and goals. I’m 50 and still kicking ass..that’s all.
HOW CAN WE FIND YOU?
Email- [email protected]