Banners have long been used as a promotional tool as they are inexpensive, they can be re-used, they are flexible, and they can grab the attention of passers-by. But as with other marketing tools, banners not only need to be done well – in order to make them fully effective, you need to know how to maximise their use.
Are you planning to have a banner for an event, conference, or simply for your shop or establishment? Here are the top ways to make your banner as effective as possible.
Come up with the appropriate message
The first step to creating an effective banner – and to maximising its effectiveness – is to make sure that you have the appropriate message. When we say appropriate message, we mean this: a message that speaks to your audience and engages their attention.
Coming up with the right message may take some time, but it’s important to think about the purpose of your banner. Is it to increase sales? Then emphasise the service or product’s benefits and include various features when appropriate. If you really want to speak to your audience, then you have to speak from their point of view. One more tip to remember: whatever your message is, always keep it to the point, and avoid the clutter of too much text or words.
Focus on an impactful design
Your roller or pull up banner should have a clear visual impact. This means that anyone passing by should at least give your banner a look – and perhaps stop to find out more about your offer or service.
Always use the best images, and when thinking of colour, make sure the colour of your banner’s background complements your existing brand messaging. The logo should always be placed at the top, and your primary message should always be placed at eye level. The letters should be large enough to be easily read, and, if you are at an exhibition or trade show, it pays to have a banner which can be seen from a distance, say, across the hall.
Complement your banner with your surrounding space
If you are using a banner for an exhibition or conference, there are ways to maximise its use and make it stand out. If you are showcasing products on top of a counter and are planning to place your banner in the area behind the counter, make sure the products aren’t blocking your banner. Strategic placement is key.
Think about other ways through which you can improve the surrounding area – is the booth placed in such a way as to encourage traffic? Are all other marketing tools and materials consistent when it comes to colour, design, and message?
Once all these aspects are taken into consideration, it will be easier to maximise your banner’s effectiveness at any event and for any purpose.
Image attributed to Pixabay.com
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- THE TOP WAYS TO MAKE YOUR BANNER AS EFFECTIVE AS POSSIBLE - April 9, 2018