There are several small businesses that are attracting budding entrepreneurs every day. One of the most promising of the lot is the business of wedding planning. In the age of social media, a well-planned wedding is an absolute must. People are willing to pay good money for this, and planners are cashing in!
If you’re an organized person who’s driven by creative imagination, conducting a wedding planning business may be the career for you.
Not sure how to excel in your wedding business?
These tips will help you out:
- Keep Startup Costs In Mind
Having a startup business for wedding planning isn’t an expensive venture. You’re going to be playing the part of a consultant, so all you need is an internet connection and a laptop. However, there are going to be some costs up front that could ensure a firm base for your company.
First off, you should invest in developing your own website and paying to have it professionally designed. Sinking a little cash into the content of your online platform is one of the best steps to take in this digital age.
If you’re offering wedding dresses and bridesmaid dresses as a part of the event planning package, you may also want to invest in some formal dresses and look for some more choices here. Once your clients (i.e. the brides-to-be and bridesmaids) have chosen their preferred dresses, you can think of a wedding theme that aligns well with those dresses.
You should also consider hiring some professional legal services for your contracts and liabilities, since you need to protect your personal assets. Office supplies, marketing expenses, and regular business cards are also important considerations. Make the right choices now, and they’ll pay for themselves in the near future.
- Set Your Goals
As your own boss, you’d be the one setting the goals and making sure they’re accomplished. Otherwise, your business won’t be able to outperform your competitors. You should have an estimate of how much a wedding or event planner would be earning this year, and keep that as a baseline for your own income.
With experience, you’ll be able to set your sights a bit higher as you go. Make this possible by conducting meetings with local vendors such as florists and caterers.
- Compile A Portfolio
No matter how small your beginning projects are, they should all be as perfect as possible. The proof of your professionalism should then be documented in your growing portfolio so you’re able to impress potential clients.
Besides building your event planning portfolio, prepare a mock wedding setup, get pictures of some strategic locations, and show the potential clients how trendy your ideas are.
Make sure your portfolio also includes a mention of your certifications, professional memberships, samples of your previous wedding timelines, and a place for testimonials. There may also be a place for unique wedding registry ideas by Honeyfund so you can attract more visitors to your site.
- Never Stop Your Marketing Efforts
The first step of your marketing initiative should include focusing on getting just a few initial clients. Once you satisfy a few parties, you’ve already aced your first big obstacle!
You can start off by sending out direct mails, emails, or even calling up couples that are newly engaged within your locality. Offering services at a serious discount to friends or relatives may also be a good idea for your planning debut.
While your financial costs may not be too high, you should spend a lot of time on marketing your startup. Set up a Facebook business page, stay active on Instagram, and do what it takes to keep up with the latest trends. Social media platforms will help to showcase your work and also provide a way for you to earn through advertising.