Beauty brands are bigger and better because of the digital plane. As these companies grow exponentially, their products are in huge demand. These businesses have extended their reach from malls to websites, and they have deployed various strategies to make sure they are successful.
While some sites have their products, there are a lot of beauty ecommerce brands that source items from well-known and well-loved suppliers like Asian Beauty Wholesale. Whether you’re making a brand new site or improving the one you currently have, you can take note of these popular ecommerce trends.
Here are some of the beauty ecommerce tactics that you should emulate in 2020:
1. Gender-neutral beauty goods
Men and women are taking care of their skin, thanks to the lead of Korean celebrities. Because of this, there is a considerable demand for unisex products. Gender Neutral products are a way to support broad consumers that are into beauty products, and not just women alone.
Brands like Calvin Klein, Asos, Clinique, and Yves Saint Laurent, give out makeup for both men and women. For some time now, Tom Ford and MAC have released their very own gender-neutral beauty products as well. With this trend, other companies are developing their unisex line as well.
2. Products for teens, tweens, and children
Through a survey, we found out that almost 9% of parents would buy personal hygiene essentials for their children than for themselves. Skincare products are only for adults as children also need to keep their skin safe from any bacteria since their skin is most likely more sensitive when they are young.
Brands like Pai Skincare and Dr. Barbara Sturm have expanded their skincare products for children as well. Asian Beauty Wholesale also has beauty items for children and teens.
3. Social media stories and posts
Fashion Retailers such as Urban Outfitters and Madewell have focused more on Gen Z consumers through social media. They have continuously improved their story ads that are more eye-catching for the Millenials as they compete with existing beauty retailers.
If you’re targeting the next generation, you can start with social media advertising and go from there. As one of the most cost-effective technologies, you can generate high returns for a low price. You can connect your beauty ecommerce website to your paid ads.
4. Partnerships with influencers and celebrities
Beauty brands have discovered that aside from the fact that consumers only buy when people have a go cue from someone they know, followers also take the word on with the influencers they look up. Most of the brand’s focus is unto the Gen Z or the Millenials that look up to social media for any needs and reviews.
Influencers use Facebook, Snapchat, Youtube, or Instagram to reach out to their audience. They can also create content to prompt people to buy from your website.
5. Vitamins and supplements
Beauty supplements that contain a lot of vitamins and give other benefits are increasingly getting high on the market. A lot of investors have been backing up these brands like Vital Proteins, HUM Nutrition. Around 2019, Love Wellness received approximately $4 million and is on the process of making more supplements that will help women with their health issues.
Other online supplements include the Sugar Bear Hair, which also reached out to social media celebrities.
6. New ingredient sourcing standards and ethical labels
Brands are slowly adapting their products and are pursuing a more organic and cruelty-free ingredient to not only satisfy the consumers but as well as to help them. A lot of the shoppers nowadays have become more vigilant about the products they use, and since beauty brands also want to be in the category where consumers are sure that their brands are clean and safe.
7. Augmented reality or AR
Since China’s app called WeChat, a photo editing app helps you wear products virtually through filters. This way, you can distinguish which is suitable for you. There have been a lot of good reviews about the app, and the consumers bought products that they tried.
Beauty ecommerce is a challenging endeavor, but it’s well worth the effort and money spent. These techniques will allow you to succeed in the digital space and attract more customers with lesser effort. With the backing of a reliable supplier, you can help your site succeed.