We don’t know what we don’t know…an age old expression that really gets to the core of nearly everything in business and life in general. It’s a statement that best sums up the
concept of SEO (Search Engine Optimization) which essentially is the key most businesses need in order to be found by a potential customer who may not even know they’re searching for you.
WHAT IS SEO?
SEO, simply put, is a practice that drives traffic to your site, and exposure to your brand. In this current age of COVID where brick and mortar operations are contracting and online presences are expanding, it has become more key critical than ever to get it right in order to attract regenerating audiences. It all relates back to having a strong grasp on who your audience is. What do they want? Where do they spend time? How do they need to receive your information? And, what do they wish to consume? Once you answer those core questions, it paves the way forward for an effective campaign.
WHY DO YOU NEED IT?
It’s the primary source of online traffic generation, ahead of paid advertising and social media- nearly 20x more traffic opportunity in fact, and with the right keywords, you can create incredible volume while controlling your marketing budget. When you optimize your search and finely tune it, the results speak for themselves. Consider an example of highly targeted geographical needs, such as someone who, say, wants to move from Beverly Hills to Glendale whose keywords while researching would indicate as much. The more information they provide, blended with the sharper the SEO initiatives on the website’s side will lead one to the other seamlessly such as one might find online. When you visit this site, you learn more about their capabilities, services and can connect with a professional that knows your area and can deliver the service you want immediately vs finding a needle in a haystack of a nationwide company
WHAT HAPPENS TO YOUR CUSTOMERS AS A RESULT OF SEO?
Your customers receive a much better user experience, which is ultimately what every business strives for. When sites build pages for users vs for search engines, customers are happier with the results they find as they align better with their intentions. Think about your users as far as what they need help with, what problems are you solving or what pain points are you addressing to make their lives easier in some way, and always work to deliver value in some way. You’ll work hard to get the SEO rhythm right so do your best to ensure that they gain something when they find you, whether it’s an easy navigation experience that is tailored to their needs, a solid new fresh piece of advice, an offer, or simply just a platform to feel seen and to be heard.
WHAT’S THE NEXT STEP?
Whether you’re starting out or in motion, it’s always advisable to utilize the expertise of a company with proven results, like Email Tool Reviews or SEO Mississauga who can guide you smoothly. Get the keywords and optimization right and you’re way ahead of the game.