SEO is a core marketing strategy that drives traffic to online businesses and e-commerce platforms. Over the years, this method has evolved significantly. Getting it right and achieving good results is never simple. That’s why most companies use a variety of solutions and tactics that best suit their needs. The good thing about investing in SEO is the opportunity to leverage tools, trends, and methods that all aim to produce organic web traffic. Every year, SEO trends come and go. And, this article will explore what you need to focus on so that 2021 will be a successful year for your digital marketing team.
The importance of keyword research
Since Google launched recent innovations in SERPS such as featured snippets and business listings, more than half of searches no longer lead to clicks. With these advancements and the increased competition in SERPs, expert SEO services agencies such as ocere.com recommend going back to the basics and focusing on the importance of keyword research. So, how do you leverage keyword research to drive more website traffic?
- Look for long-tail or targeted keywords relevant to your business. This task will require skills and creativity. But, you can also use Google as a search tool in finding keywords.
- Your intent in using keywords is also a vital factor. Indeed, tools can make it easier to find the right keywords. But, your starting point before looking for keywords should be the SERP and purpose. If you have the right intent, using a keyword with low SERP can still generate high traffic and revenue for your business.
Keyword research takes time and patience. When done right and with focused intention, it can easily become one of the main factors for generating high ranking and sales.
Create original content
High-quality content plays a vital role in successful SEO. Producing unique and relevant content therefore helps increase ranking as well as brand reputation and awareness. It’s a fact that Google indexes thousands of similar pages and topics. The content published should be useful, authentic, and add value to the reader. Some examples of good content include client testimonials, case studies, and experiments.
Optimising for voice search
As more people prefer using their mobile phones to search on Google, it comes as no surprise that voice search is gaining popularity too. One thing unique about voice search is that users are specific with their queries and tend to use long-tail keywords. With that in mind, optimising for voice search also relates heavily to keyword research. Although only constituting a small percentage, voice search will increase in SEO prominence in the coming years.
Optimising for BERT
The BERT algorithm leverages technology such as machine learning. When Google launched the update, the search results became focused more on the user’s intent. What this means for SEO is that the entire content should be relevant to the user’s goal. Content should provide what the user is looking for, otherwise, it won’t receive a ranking for the keyword used. That’s why many expert marketers today ensure that published content focuses on useful information that’s also relevant to the keyword in use.