by Guest Blogger | Oct 19, 2018 | Branding, Business Essentials, Marketing, Publicity
Remember when United Airlines forcefully removed a passenger from their aircraft or when H&M released an ad which featured a black child wearing a hoodie that read ‘Coolest Monkey in the Jungle’? Now, these are exactly what a PR crisis is made up of. From...
by Guest Blogger | Sep 4, 2018 | Branding, Business Essentials, Resources
Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. Knowing what to say and when to say it is probably the easiest way to summarize what your core strategy should be to get real results in terms of visibility as well as...
by Guest Blogger | Jun 29, 2018 | Branding, Business Essentials, Marketing
There are several small businesses that are attracting budding entrepreneurs every day. One of the most promising of the lot is the business of wedding planning. In the age of social media, a well-planned wedding is an absolute must. People are willing to pay good...
by Gabriella Ribeiro | Mar 13, 2018 | Branding, Family & Parenting, Health & Wellness, Reviews & Recommendations
It’s not every day that you get a request for a business call from a puppet. It’s also not every day that you find yourself so fortunate to know someone who is working on a production that is going to have such a positive impact on the world, but these...
by Gabriella Ribeiro | Mar 4, 2018 | Branding, Business Essentials, Product Development, Productivity, Starting A Business
Consistency is key when you own your own business. It is so easy to fall off message, and then 150x harder to get back on it after a glitch so we have to work extra hard in all aspects to ensure that doesn’t happen. Colors must match, fonts must sync, and our...
by Gabriella Ribeiro | Feb 19, 2018 | Branding, Business Essentials, Legal, Marketing, Publicity, Resources, Social Media, Starting A Business
Recall some scenarios you’ve likely experienced in your life. You went to a store to purchase something, only to find out it seemed as though they were out of stock. You have to find it by yourself. It’s the last one, and it was in the wrong spot. The staff was...
