by Guest Blogger | Oct 19, 2018 | Branding, Business Essentials, Marketing, Publicity
Remember when United Airlines forcefully removed a passenger from their aircraft or when H&M released an ad which featured a black child wearing a hoodie that read ‘Coolest Monkey in the Jungle’? Now, these are exactly what a PR crisis is made up of. From...
by Guest Blogger | Jun 29, 2018 | Branding, Business Essentials, Marketing
There are several small businesses that are attracting budding entrepreneurs every day. One of the most promising of the lot is the business of wedding planning. In the age of social media, a well-planned wedding is an absolute must. People are willing to pay good...
by Remi Ashton | Apr 9, 2018 | Business Essentials, Marketing, Resources
[vc_row][vc_column][vc_column_text]Banners have long been used as a promotional tool as they are inexpensive, they can be re-used, they are flexible, and they can grab the attention of passers-by. But as with other marketing tools, banners not only need to be done...
by Gabriella Ribeiro | Mar 5, 2018 | Marketing, Mompreneur Interviews, Product Development, Starting A Business
WHAT’S YOUR NAME? Clare Appleyard COMPANY NAME Katannuta Diamonds TELL US ABOUT YOUR BUSINESS AND WHY YOU STARTED IT? Katannuta Diamonds started in 2006 as the brain child of Clare Appleyard and her partner Davina Toale. In 2006, Clare was working as a corporate...
by Gabriella Ribeiro | Feb 24, 2018 | Business Essentials, Marketing, Resources
Congratulations! You’ve finally started your business and the world is prepared for the beginning of your success story. You’ve got a good office and a great idea for a product, what’s next? That’s right, people! You can’t build a successful company all by yourself,...
by Gabriella Ribeiro | Feb 19, 2018 | Branding, Business Essentials, Legal, Marketing, Publicity, Resources, Social Media, Starting A Business
Recall some scenarios you’ve likely experienced in your life. You went to a store to purchase something, only to find out it seemed as though they were out of stock. You have to find it by yourself. It’s the last one, and it was in the wrong spot. The staff was...
