Last week, I introduced you to the concept of “Buck For The Bang” and invited you to download the nifty B4B Worksheet I created so you could discover your very own buck for the bang.
Now, I’m back with 8 ways to increase your buck for the bang so you’ll have more time to spend with your family and more money coming in.
1. Love The One You’re With
Instead of investing a ton of time and money chasing new clients, put all your current and previous clients on an email list and send them exclusive monthly newsletters with deals, specials, launches and promos.
Sell a physical product? Great! You’ll have two awesome lists – one for consumers and one for wholesalers.
Create this list easily by using my favorite email marketing service, MailChimp, which integrates with Paypal, e-Junkie, etsy, eBay, Eventbrite and more – once your customer purchases goods or services from you, MailChimp will automatically add them to your list.
Previous clients & buyers know you and trust you – and are likely to buy from you again. If you don’t have a “buyers” list, you’re leaving a big chunk of change on the table.
2. Raise Your Rates
Did you set your rates 10 years ago? Maybe it’s time to raise ‘em.
Don’t make it more difficult than it has to be – simply increase the price per hour or slightly decrease the time per hour.
Give current clients a “grace period” and you’ll be just fine. Learn more about raising your rates without losing your clients over at FreelanceSwitch.
3. Create An FAQ section
Find yourself answering the same customer service questions over and over again? Make life easier on yourself (and your customers) and save a ton of “workable time” by creating an FAQ section on your site.
Remember, a confused mind always says no – be sure your customer fully understands your products and services or they’ll bail before buying.
4. Set Daily Dollar Goals
Back when I was working for Estee Lauder, we had daily sales goals – and though it was stressful sometimes, it actually made it easier to sell.
Start each day with 1 or 2 clearly defined income-generating goals. If you’re having trouble prioritizing, follow Tim Ferriss’s advice and ask yourself, “If I only got this done today, would I be satisfied?”. And don’t waste time scrambling in the morning setting your goals – do it a week ahead or at least the night before. [Read the full article...]
