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Post image for Building a Trustworthy Brand: It’s Persona(L)

Who needs a personal brand? Everyone.

The good news is, you’re already well on your way.

Whether or not you realize it, you’ve already got a personal brand. People have formed perceptions about you and your business based on your presence, positioning, offerings, and behaviors. But is it the image you want to be portraying? Is it working for you?

Today’s increasingly competitive landscape is forcing brands to take a closer look at themselves and discover fresh, creative ways to earn hard-won trust and to stay relevant.

The people have spoken and they’ve done so with their purchasing power. The mass market has chosen direct contact and more personal connections built on emotion & trust over broadcast marketing and one-size-fits-all offerings. They crave real connection, not faceless transactions.

Trusted, mighty brands are built around a framework of authenticity. Infusing your personality into your brand supplies it with the emotional resonance and response you need to stay ahead of the game and stand out in a today’s over-crowded marketplace.

I call this Persona(l) Branding. It’s about putting the persona in personal as you build your matchless individualism into your brand.

So how do you use your persona(l) brand to develop a trustworthy business?

9 Keys to Building a Trustworthy Brand

1. Genuinity

That’s a term I made up awhile ago to fill a Dictionarial void. I was never able to identify just the right word to describe the act of engaging in unadulterated authenticity. But now, there it is.

Each of us comes into this life with a set of intrinsic gifts. Along the way, events and experiences shape our perceptions. This unique combination of circumstances are part and parcel of our mission. And they comprise our most valuable asset — our own, one of a kind persona.

2. Confidence

True confidence is born of authenticity. You know it, customers know it. You just can’t fake originality. Confident brands have a subtle, yet distinct swagger. They know what they do and how to do it well.

Work to maintain a healthy level of poise that’s proud, not boastful. Everything about your brand should ooze with confidence, because if you dont believe in yourself, no one else will either. MORE >


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